As a graphic designer and visual artist, one of my challenges in creating a successful project is always trying to engage with an audience.
Community interaction, whether it’s clicking a link , getting eyes on a poster, touching and flipping through a catalogue or exchanging dialogue in front of an art piece is fundamental to a project’s success.
If no one is looking, it can’t be seen. If no one is thinking, it can’t be pondered. If no one is talking, it cannot be heard.