As a graphic designer and visual artist, one of my challenges in creating a successful project is always trying to engage with an audience.
Community interaction, whether it’s clicking a link , getting eyes on a poster, touching and flipping through a catalogue or exchanging dialogue in front of an art piece is fundamental is the project’s success.
If no one is looking, it can’t be seen. If no one is thinking, it can’t be pondered. If no one is talking, it cannot be heard.